THE COME-BACK

Why not have what you want? Have you settled down with a notion
that you can't get it?

Are you accepting a disappointment as something you must suffer?

Do you look at the thing that you really desire as being far
beyond your reach?

Do you carry around with you a heartache because you think your
heart's desire is finally and forever denied you?

Do you look on yourself as being down and out, with no chance to
get back?

Do you think you are too poor to buy the things you like or even
the things you need?

Have you done something that you think has brought a penalty on
you -- sickness, poverty, loss of freedom, grief?

Well, before you give it all up as hopeless won't you just read
along a little way in this discussion to see if your case is as
bad as you think it is?

I am not writing to sell you anything or to teach you anything or
to persuade you of anything, but just to share with you the ideas
that changed the life of a man who used to think as you do and
who thought he had good reason to think so, but who has found out
that he was mistaken and that life is not hopeless at all; and
who believes that what helped him may help somebody else who is
under a cloud similar to the one that he once lived under.

Many things you want most are now within your reach.

It has been said that if a man were to offer twenty-dollar gold
pieces for sale on the street at fifty cents each, there would be
few buyers, because nearly everybody would leap to the conclusion
that he was a fraud. If you will study the real reason why people
instinctively feel that way, you will find in it the very secret
of success in getting what you want.

You have heard it said a thousand times that "you can't get
something for nothing." You may or may not think that you believe
this to be true, but it is true, whether you believe it or not;
and everybody deep down in his inner nature knows it is true.
That's why he is shy of any promise that promises too much.
That's why you are probably skeptical about the promise of this
little piece of print.

But just let this idea get a foothold in your mind: If it is a
law that I cannot get something for nothing, then it must be true
of this law, as it is of all genuine laws, that it works both
ways; it must be true that I cannot give anything without getting
something for it. Ever think of that?

Have you ever been surprised to find that when you liked or
disliked a man or a woman, that person was sure to return the
feeling you had for or "gave" to him? Have you ever noticed what
a railroad company does that enables it to take in money? It
gives transportation that is needed by people.

Have you ever wondered why Henry Ford and John D. Rockefeller are
so rich? Whatever else you may think of them, you must see that
the world gives them money because they give something to the
world -- the one, a good low priced car; the other, good oil at a
reasonable price. What does a department store do before it gets
regular customers? It gives service, courtesy, good will, a
square deal, accommodation, and so forth, to a community, which
brings in the trade as the direct and inevitable result.

What does an employee do before he gets wages or a salary? He
gives a day's work or a week's or a month's. What gets him a
raise? Giving a little more than he is paid for, nothing else.
What does a farmer do before he gets a crop? He gives the seed to
the ground and gives it water and care.

How does an artist or a writer win fame? By giving the world a
work of art or some great literature. How do I win a friend? By
giving him friendship, and in no other way.

Sometimes people say -- and maybe you are one of them just now --
that there are people who get something for nothing; who give
nothing for what they receive. Did you ever study such cases or
do you take somebody else's word for it, as most of us do in such
matters? Well, are you from Missouri?* If you honestly want to be
shown, you are on the only sound ground that there is.

Now, who gets something for nothing? The man who finds an oil
well in his back yard? The woman who marries a rich man? The
miner who stumbles upon gold? The fellow who wins in the lottery?
The thief who takes a purse or the contents of a bank vault? The
swindler who cheats the unwary out of his property? The real
estate shark who sells worthless lots for big prices?

The bootlegger who makes his own liquor with wood alcohol, puts
bogus labels on it, and sells it as "just off the ship?" The
heirs who destroy the old will or forge a new one so that all the
property comes to them? The counterfeiter who makes hundred-
dollar bills out of mere paper and ink? The chap who raises a
thousand-dollar check to $10,000?

Do all-or any-of these get something for nothing? I used to think
they did. Often it looks so.

But the more you watch the individuals who do these things, the
more you'll see that the law works with them just as it works
with you and me. It's law -- just as truly as the law of
gravitation is law -- and I can't break it. Neither can you.
Neither can anybody else.

Did you ever know a gambler who got rich? Did you ever know a
burglar who had anything left after his pals, his fence, and his
lawyers got through with him? Did you ever know a counterfeiter
who had cars and a country home and a yacht? Did you ever know a
woman who married for money and was happy?

"Maybe not," you say, "but they got away with the profits of the
crooked deal!" Did they? How long did the profits last? Do you
know?

Did you ever know anybody to keep the money he won in a lottery?
Did you ever know the "lucky" finder of oil or gold, who hadn't
given something for it, to profit by it?

If you will let go of the rumors and fabulous stories about
riches' coming to people for nothing, and get right down and
investigate, you'll be surprised. Study the history of
"depressions."

What is success in business made of? I mean any success in any
business. Some persons will say, "Hard work." But that is not
always true. Hard work alone will not insure success. You know
plenty of persons who have worked hard but have gotten almost
nothing for it.

Does honesty make success? Not necessarily. Does dishonesty pay?
No! Terribly upsetting, isn't it, to be told that neither
crookedness nor honesty succeeds? Well, that's where you and I
have been making a mistake. We have swung like pendulums from one
extreme to the other. First we've tried to succeed by one method,
then by the other. When crookedness fails, men preach honesty;
when honesty fails, the preachers are dumbfounded and other men
turn bitterly back to crookedness.

What is the reason? Simply that neither mere dishonesty nor mere
honesty pays; nor mere laziness, nor mere hard work. Nothing
really pays but obedience to law -- not man's law but God's law.

Gravitation is one of God's laws, isn't it? Who uses the law of
gravitation? Anybody? Does it make any difference whether he is
good or bad, honest or dishonest, crooked or straight, saint or
sinner, rich or poor, fat or lean, white or black? It does not;
the law of gravitation works for him infallibly, invariably,
inflexibly, eternally, regardless of who or what he is.

Who uses the laws governing the burning of gasoline to drive a
car? Who uses the laws of friction to stop a car? Who uses the
laws of electricity? the laws of light? Does it make any
difference whether one is handsome or homely, whether he is
freckled or pallid, whether he smokes or drinks or swears or goes
to church or fights or steals or kills or loves?

It does not. A murderer can drive a car or stop it. A clown can
ride in an airplane. A fool can start or stop a dynamo. An idiot
can set a fire. A preacher or a moron can explode dynamite. A
sister of charity or a woman of the street will burn a hand on a
hot stove. Good or bad, saintly or vicious -- law works alike for
all, and everything works under law.

But some laws seem to be greater than others, to include others,
to transcend others. For instance, the laws controlling the
airplane seem to enable it to break the law of gravitation. Of
course, they don't; they simply enable us to counteract the force
of gravitation. The laws of the radio release us from conditions
to which we have thought ourselves limited by other governing
laws -- laws of sound transmission.

By studying these things I see that so soon as I begin working by
any law I begin to benefit by it, and no other law can stop me;
because all the laws of nature fit together, work together, help
one another -- they never work against one another. The law of
gravitation helps me to use the airplane, it holds me down
against the air. If it did not, I'd be flung off the world into
space, airplane and all -- not to mention other things that would
happen.

When I start my car, the laws governing the action of the engine
seem to overcome the laws of inertia and friction -- but no law
is broken. If it weren't for inertia there would be no momentum;
if it weren't for friction my clutch would not grip and my tires
would not take hold of the road. I do not break laws; I use them.

Now, a law that works at all always works. You say conditions
affect laws? No; fog, for instance, only obscures the light of
the stars to my eyes -- the stars still shine. Static interferes
with the radio only as it obscures the broadcasting for me; the
broadcasting is there just the same.

Law always works -- anywhere -- everywhere -- now and forever.
Two and two make four, by mathematical law, in New York or Kansas
City, in Paris or Tokyo, in the cathedral or the prison, in the
home or the dive, on earth or Mars, today or in Caesar's time,
now or in eternity.

If this law that I cannot get something for nothing, and that
therefore I cannot give without receiving, is law, then it works
with the same infallibility and continuity as all other laws. It
makes no difference who I am, where I am, how much I weigh, what
color my hair is, or what my character is, this law works for me
just the same. It is commonly called the law of giving and
receiving, and it can be stated this way: What I give out comes
back to me -- multiplied -- always. The "Come-back" is like the
yield from seed.

Now, if you agree so far, don't you see where this has led you?
It has led you to recognize that you are where you are today
because of what you have given out. You are getting it back
multiplied, just as I'm getting mine.

But what else does it mean?

It also means that what you start giving out now is also going to
start coming back to you -- multiplied. You can change the crop
you are reaping, but there's just one way to do it: you can
change the seed you are planting -- change the sort of thing you
are giving out. I did. It works, and nobody can stop it; nothing
can stop it, no circumstance, no apparent handicap, no apparent
misfortune, no "bad luck," no enemy, nobody who "has it in for
you."

That you give out comes back to you -- what you begin giving out
begins coming back to you. Any man, woman, or child can transform
his life by transforming the thing he gives out.

Of course the first question that comes up in your mind (it was
the first in my mind) is "How long must I suffer for what I've
already done?" That's an interesting point. Suppose we think a
minute about law: If I am working a problem in arithmetic, and I
have been getting the wrong answer over and over and over again;
and if I suddenly find that I've been trying to work the problem
by the wrong method -- contrary to principle -- in opposition to
law; and if I stop going contrary to law and work with law, how
long does it take me to get the right answer?

Suppose I am learning to drive a car, and I try to start it by
stepping on the gas without shifting into gear; the car does not
start. But when I shift into gear -- in other words obey the law
governing the case -- and then "step on the gas," how long does it
take the car to start? Suppose I have a boat with a hole in it; I
find that when I put it into the water, it fills and sinks.
Suppose that I obey the law governing boats, and stop the leak;
how long does it take the boat to float?

If I am locked in a room and don't know how to unlock the door, I
stay there till I learn how, do I not? But when I learn how to
turn the key in that lock, how soon do I get out?

You may think out as many other examples as you like of how law
works for you the moment you begin to obey it, of how obedience
now cancels the mistakes of yesterday, or of last year. Then come
back to our argument and think this one over: So true and
far-reaching and fundamental is this law of giving and receiving
that it extends into our thoughts.

There's a lot of talk these days about the power of thought, and
some persons are disposed to sneer at it. But there's more in it
than these persons suppose, and they suffer because they don't
realize the power of thought. It is true, too, that what you
think comes back to you, multiplied.

Is there a laugh in that for you? Well, can you do anything
without first thinking about it? Is any discovery or invention,
any work of art or book, any newspaper or tool, any manufacturing
or any crime, any deed good or bad ever performed without some
one's first thinking about it?

In other words, everything that you do is first an idea in your
mind. That is where it is first "created." If you make a chair,
or a plan, or a steamship, or a printing press, or a bomb, or a
broom, it must first take shape in your mind, as an idea. As a
matter of fact, the idea of a thing is the real creation of it;
the physical putting it together afterward is a mere copy of the
idea in your mind.

We are accustomed to think that a certain amount of time and
energy is required to make the visible copy of the idea -- the
visible chair, or plow, or broom. But the more perfectly we think
it out -- that is, create it as a complete idea in mind -- the
more quickly and perfectly we can create it in visible form; and
as we think it out better and better, we find that we require
less and less time to make the visible thing -- and less and less
energy.

Newly invented machines, for instance, are usually crude,
cumbersome, heavy, and require a lot of power to operate them.
But as they are perfected -- that is, as they are thought out --
they become lighter, simpler, more efficient, are operated by
less power, and do their work more quickly. In this process the
time always comes when the thing that once took a long period and
much labor to make is made at a speed so high that the production
is in some cases almost instantaneous.

If, when we began making this thing we had
understood all the laws of its making, we
could have made it instantaneously without
going through the process of learning how.

But that would have been a miracle!

Exactly!

The difference between what we call a natural process and what we
call a miracle is largely a matter of the time required to reach
the desired end. But doing a "miracle" is merely a matter of
understanding the laws by which it is done. The first Ford car
required months of grueling labor to build; today the Ford plants
can make about five and one half cars a minute -- or one about
every ten seconds. Is that a miracle? Wouldn't it have been a
miracle to produce a Ford every ten seconds, say thirty years
ago? What makes it possible today? Knowledge of the laws.

Knowledge of the laws involved in anything is not only the most
valuable knowledge that we can have but it is absolutely
essential. Mr. Ford never would have made a car if he had started
with no knowledge of the law. But he began by using what he had
-- probably by using something that he had been told, or had
read, about the laws of mechanics. As he used the knowledge that
he had, his knowledge grew -- just as your muscle grows as you
use it -- or as intelligence grows by use -- or anything else.

And wouldn't Henry Ford have been foolish not to try out his
first bits of knowledge about law?

Think this over and you'll see that anything men ever achieve is
accomplished by knowledge of the law. Health, wealth, happiness,
success, prosperity, freedom! Anything you want literally will
come to you if you will obey its laws just as literally as you
obey the law of gravitation.

Now, of course you see the direction of this argument. A man's
work or a woman 's work is not primarily to do something hard
that brings the sweat, breaks the nails, tires the muscles, and
exhausts the wind -- something that is drudgery. Not at all. The
secret of getting what you want lies in obeying the law governing
getting what you want.

What is that law? Why, it is just what we've been talking about
-- the law of giving and receiving.

Now, what is your first thought at this suggestion? You think,
"What have I to give?" Perhaps you conclude that you have
nothing.

But Henry Ford had nothing -- at the start -- nothing but an
idea. Heinz, the pickle man, of "fifty-seven varieties" fame, had
nothing at the start--nothing but an idea. Sam Walton, the
Wall Mart store man, had nothing at the start-nothing but
an idea. Golden Rule Nash, the tailor, who built a business up
from nothing to $12,000,000 in six years, had nothing at the
start -- nothing but an idea.

But the curious thing about it is that these men all had the same
idea. What was it? It was the idea of giving the world something
that it needed -- something of value. When they began acting on
the idea by giving what they had to begin with, they learned how
to give more, and so received more; and when they gave that, more
came -- until every one of them reached the point where he was
successful and famous, and money rolled in upon him faster than
he could use it.

It will work for you -- this law. It has worked for me. It is
working for you and for me whether we know it or not -- whether
we believe it or not. What you give out comes back to you --
multiplied. If you don't get what you want, it's nobody's fault
but your own. If I don't get what I want, it's nobody's fault but
mine. The law works.

If it works for me slowly at first, that is because I must learn
by giving what I have, before I can get more knowledge of the law
and thus have more to give. But if I will give what I have, where
I am, to someone who needs it, I'll gain the knowledge and the
things that I need.

As I go on giving, I rapidly rise toward the point where I shall
do easily and instantaneously the thing that now takes me a long
time to do -- just as my hand gains skill and speed and ease with
a hammer, or a drill, or a needle, or a baseball, or a boxing
glove, or a hoe, or a tennis racket, or a camera, or a motor car,
or a dynamo. Eventually, by using all the knowledge I have of
law, in giving service to the world, I shall gain the ability to
do seeming miracles -- as Henry Ford, Ty Cobb, William Tilden,
Barney Oldfield, Mary Pickford, Thomas Edison, and Luther Burbank
have done.

If you believe that the foregoing argument is sound, has it
occurred to you that the conclusion is not new? It's at least as
old as the year 33 A. D. In other words, it has been taught to
the world more or less ever since the time of Jesus. In fact it
was and is His teaching. Many people overlook the real teaching
of Jesus of Nazareth. But listen: Didn't He say, "Give and it
shall be given unto you, good measure, pressed down, shaken
together and running over?"

Whatever you think about Him religiously, did He know what He was
talking about? Did He state a law?

We believe that Jesus of Nazareth did not merely found a
religion, but that He taught a way to live -- to live happily,
successfully, prosperously. Didn't He say, "I came that ye may
have life, and may have it abundantly?" In other words, He taught
not merely a way to be good and moral and honest and industrious
and all that, but a way to live by the law that brings success
and money and fame and love and all the other things that we
want.

And the law He taught was give -- and give first -- if you want
to get anything. He voiced the Golden Rule "Whatsoever ye would
that men should do to you, do ye even so to them." The wisest of
the world's cynics say that you have to pay sometime for whatever
you get. Jesus of Nazareth says, practically, "Pay as you enter."
Select what you want, and pay first.

Maybe this sounds impracticable to you. It did to me. But try it
out. I did. You'll get results. I did. It won't fail you. It
hasn't failed me. Why?

Because there is just one maker of law in the universe and that
is the power we call God, and that power made the law of giving
and receiving. Give the best you have and look for the best in
return. God challenges you and me to prove the promises He makes
in the Bible, and these promises are simply statements of law
that never fail of fulfillment. "Prove me now," says God,
"whether I will not open the windows of heaven and pour you out a
blessing greater than ye are able to receive." His only condition
is that we shall "give first" -- that's all.

Commonly we do not take this sort of promise seriously; but it is
sound and true. Is there anything wrong about the foregoing
argument? God is the law. He is the law of love, which is only
another name for the law of giving and receiving. If you will
stop thinking of God as a joke, or as a terror, or as a myth, or
as a dream, or as something far off and outside everyday life,
and will think of Him as the Maker of the law of gravitation and
of the law of love, one of which is just as real as the other --
you'll get somewhere.

If you want to know how, the whole secret lies in beginning. The
way to do it is to do it. Right where you are, now, begin to give
something good to the person nearest to you, and keep on doing
it, no matter what you seem to get back at first. Do! Don't talk!
And you'll lift yourself out of your troubles, no matter what
they seem to be or how deeply you seem to be sunk in them.

Try it. You'll be surprised. I was. Try it as patiently and as
hard as you would try to get a drink of water if you were very
thirsty. You'll get a return, a reward, that you don't even dream
of yet. You will! Don't let anybody fool you about it.

And besides, if it doesn't work, you don't have to keep on with
it. But you will keep on -- if you give it a fair chance to prove
itself. Because -- it works.


*********

Isn't that great? I hope you enjoyed it and will take its message
to heart.>

God Bless.
John Baca

Bacpro Enterprises
"No eye has seen, No ear has heard, No mind can conceive what God has prepared for those who Love Him."
1 Corinthians 2:9

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Seven Key Words dfor Success

These seven words when used properly, hold the key to finding answers and solutions to every problem, obstacle, or barrier you will encounter. When you are faced with a problem, look at this list to determine what you need to do or be to solve it.

1) Change:

To make things different in your life, you have to make one or more changes. Change happens all the time,and there is nothing we can do about it. Few things in life are static or permanent, and the "status quo" is never permanent. There are only things in life that never change: truth, and the fact that everything else changes. Regardless of your background, you can become more.
Even when it is forced on us, change is good. We need constant emotional, spiritual, and intellectual stimulation so we can thrive and grow to become all that is in us to become.
If your life is not what you want it to be, let go of what is holding you back, add to thoses things that will help you make it the way you want it to be.If everything in our lives is constantly changing, why do we have such a difficult time? Many people resist making changes because they are in a comfort zone. When they look outside and see all the other joys life has to offer, they say they'd like to have them, but not if it means leaving their comfort zone.
Wouldn't it be wonderful if we accepted change and even planning on it? But change is difficult for many people, primarily because we feel fear, inadequacy, discomfort, worry, or stress. To better view change, we should see it as inevitable. Change should not what it is-a source of growth.

2) Choice:

Life gives us the opportunity to grow. Whether you grow or not is your choice. You can choose to grow and become a happy, spiritual, and emotional giant or stay small. The choices are always your, and you always yours, and you always have them.
By culivating the Success Attitude and asking for help from knowledgeable mentors, you can avoid many of the pit falls in the sidewalks of life. Should you fall in, you'll climb out with their aid. Your future is not in the hands of fate, your boss, the stars, your destination.
When you are faced with a situation in which you are not happy or not getting what you want, ask yourself, "What am I doing to cause this?"and "What do I have to change in me, about me, or around me to make it the way I want it to be?" Most things that happen to you are either a direct or and indirect result of choices you make.

3) Truth:

Only truth properly applied will free you from bondage that ignorance and limited
paradigms create. Are truth and being open and honest the same thing? Even though telling the truth is being honest, few are totally open with all the truth. When we conceal our real feeling, we're not being open; we are only telling part of the story and not being totally honest. Truth can be obscure if your are not looking for it, but when you have truth as your operating system, you'll stop giving other people or circumstance the power to control your life. You must own the role you play in your circumstances by acknowledging that the truth will free you to make the necessary changes to get what you want.

4) Trust:
For a truly fulfilling life, trust is essential. You need to trust your mentors, your instructors, your spouse, your doctor, and your boss. Most importantly, you need to trust your own ability to learn, and trust that choosing to make changes will be beneficial.
Many people don't take action because they don't trust that it will make a difference. They don't trust that other people will care. But trust gives you the confidence to take action, and it is the cornerstone of all relationships. If you don't trust others for fear of being hurt, your growth will be severely limited.
Trust comes from making the decision to trust, then it is difficult for me to know when to decide they can be trusted again. But when, or if, it ever happens, it still involves another decision to trust.

5) Ask:
To get what you want you must be willing to ask. It is amazing how many people simple will not-or cannot-ask for what they want or need. Sometimes we feel selfish for asking for what we want or need or we're embarrassed or afraid it will cause problems. many times we find it difficult to ask for help of any kind, including candid feedback, because of pride or ego. For too many people, asking for directions implies they have either lost their way or are unaware of what to do. Asking for solutions to our problems means admitting we have problems in the first place.
But we should all learn that asking for help and direction is not a sign of weakness; it is the quickest way to get what you want-from your spouse, your friends, and God.

6) Decide:
If you want things to be different in your life, you must decide to make changes. Action is the direct result of making a decision. Sometimes we are afraid to make decisions be cause we aren't sure of the outcome, but deciding to postpone-or refusing to maker-a decision is still a decision. To make a good decision, you must gather information from reliable sources and then decide which of the choices will best suit you and your situation. Some decisions turn out to be wrong. and others don't give you the results you were counting on. Therefore, some decisions need to be revisited, and you must make course corrections.
With the help of mentors, you can decide to choose what way is best for you to achieve your desires. Once you settle on a plan of action, there may still be doubts and obstacles in your way, but to keep from wavering back and forth, simple choose to go for it. If it is a desire, you will make the necessary decisions until you overcome all hurdles.

7) Risk:
Our fear of taking ricks nips many good ideas in the bud and kills many hopes and dreams. But we have to recognize that to venture out on a new path involves taking risk. Don't let your fear of risk debilitate you. People who risk little, grow little. If you truly have a Desire, you will face the risk at all cost and you will learn and grow.

The Reality of Life!

A few months ago after working for the same company for 5 years, I was terminated because of a merger. No golden handshake, just a swift kick in the ass. Like everyone else I had a mortgage, car to pay, as well as the normal bills. Reality! who is going to employ a 60 year old, fact Not Many.

After about 2 weeks (which I treated as a holiday) it dawned on me that this was it. The future looked bleak, still the same bills but with a far lower income. I needed to find a regular extra source of money. I had played around with the internet but had never really looked at Ebay. Joined up took a look around and splashed out $50 on a number of auctions on how to get rich on ebay. Total waste of money. So I started the same way as just about every one else. I raked out all the items in the house we never used and listed them. Great, income first 2 weeks of about $800. Unfortunately you quickly run out of items no longer needed, to sell. Got down to the wife and the dog and decided to keep both.

At this point most new seller give up, but I could see that ebay worked, a huge market with many buyers not just USA but all over the world. Then the magical word appeared Dropshippers. Spent another $20 on the info: join this club etc; I may as well put the money in a charity tin. The only people who win are the drop shippers.

Plan 2 - Buy from the wholesalers. Yes another $20 or so for a list of wholesalers. I must admit that this works, if you can find items that will sell, if you can find items at the right price that will make a fair profit (remember you have ebay and paypal charges) and if you can find a wholesaler who is close to you.

Plan 3. Tried buying wholesale from ebay. Not a good idea. Either the items for sale were stock that had been tried on ebay before and never moved or the postage for the lot was that high there was little if no profit in it when sold. (Running out of plans)

Plan 4 - Beginning to lose heart now thinking of giving up, tried the local auctions. Now this is great fun and you can get some fantastic bargains (I still go to a number of them) but the supply is not regular and you end up buying all sorts of goods. It is also very time consuming listing them. The ideal way is to sell a repeat item that you list over and over again. One click and it's out. (Hope I am not boring you too much with these ramblings)

Plan 5 - Cracked it! Ebay as you know not only operates in the USA but all over the world, so I spent a few nights raking over the USA site. Bingo found a supplier who would sell to me at wholesale prices.

Finally! Discover The Secret Methods That Successful Auction Sellers Use To Find Their Moneymaking Products...

http://www.salehoo.com/secrets/?hop=bacpro43

I hope you find this a useful resource like I did.

take a look at:

http://www.salehoo.com/secrets/?hop=bacpro43

Article I wrote.

If You Don't Take Care of The Customer Someone Else Will!
By John Baca

In the last ten years, companies have made it more difficult, more confusing, and more frustrating to deal with them than ever before. They give all the "special offers" to the new customers; they've removed human beings from answering phones and answering questions. They make us pump our own gas, check on our packages, book our own airline tickets and figure out when they've made mistakes on our accounts. They've cut their training budgets and have trimmed their service staffs to the bone. They moved their customer service departments off shore, where people don't understand how we think. Then, they charge us fees for the privilege of using their "customer" services!

Is it no wonder we've become rather selective to whom we pledge our loyalty? No, customer loyalty is not dead, but it is hurting bad. It is given only to those companies that earn it and keep earning it by delivering value and positive experiences on a consistent basis.

"If You Don't Take Care of The Customer Someone Else Will", Simply means that there are a whole lot of other companies that will gladly give customers what they are looking for. When they walk away they walk away quietly. Problem is you have to find them.

LOYAL customers give you referrals and sing your praises in your advertising and testimonials. Referral business is like "free" new customers. So the money you would have paid to GET the new customer reflects back down to your bottom line.

When we FEEL good about doing business with a company we form emotional ties, not just financial ties with them. Let's face it, customers are emotionally attached to their money - if we want them to give some of it to us - we need to get them emotionally attached to US.

Employees and Customers are people. As people we are perceptive, conscious, sensitive, alive and feeling beings! It's an essential part of our nature. When we finally recognize that in business, we'll work harder at building the emotional equity with a customer that determines whether or not they become a loyal customer or a lost customer. We come back to companies that have what we want and create a positive experience for us. We leave companies that don't have what we want or create a negative experience for us. Experience is emotional.

I want to give my money to companies that want to help me be the best ME I can be - whether I'm buying cosmetics or computers or telephone service or food. I want to do business with someone who has my best interests in mind.

"If You Don't Take Care of The Customer Someone else Will" This means a whole lot more than we ever thought. Let's start doing a better job of creating experiences that the customer perceives as positive, caring, and yes, maybe even loving.

I find it is sadly true that most companies don't have a strategic plan for keeping customers, keeping them happy OR keeping them coming back time and time again with their money and their friends. Even though Customer Loyalty was determined to be a #1 concern of major corporations, how many companies do more than pay lip service to the importance of customer service and loyalty in their organization? Your guess is as good as mine. Based on the service I receive as a customer, well, I can understand why more customers aren't loyal, can't you?

Recently, I wanted to do some spring cleaning and I wanted to rent a trash bin. I proceeded to call 10 disposal companies in my city. Only one answered the phone within 3-5 minutes, sad but true. Do they really want our business, the message while on hold says, "your call is important to us" but I wonder just how important and how they stay in business. This is a small sample of the kind of services one can expect, not only from a disposal companies, but other service companies thought out the USA. In this case, guess who got the business? Yes! the one that actually answered the phone.

What can YOU do to change that? What can you do to turn the tide on this disturbing trend and develop long lasting, loyal customer relationships?

I'll do my own research, haul my own lumber and pump my own gas - but if I'm doing the service work - then I want the lowest price possible! I'm not loyal to companies that don't care enough about me to make my experience with them easy, stress and hassle free, and pleasant.

How about you?
_____________________________________________________

John Baca
target=_bacpro43>CLICK HERE

I Will Greet This Day With Love In My Heart

I will greet this day with love in my heart.
for this is the greatest secret of success in all
ventures. Muscle can split a shield and even destroy
life but only the unseen power of love can open the
hearts of men and until I master this art I will remain
no more than a peddler in the market place. I will make love
my greatest weapon and none on whom I call can defend
against its force.

My reasoning they may counter; my speech they may
distrust; my apparel they may disapprove; my
face they may reject; and even my bargains may cause
suspicion; yet my love will melt all hearts
liken to the sun whose rays soften the coldest clay.
I will greet this day with love in my heart.
And how will I do this? Henceforth will I look
on all things with love and I will be born again.
I will love the sun for it warms my bones; yet
I will love the rain for it cleanses my sprit.
I will love the light for it shows me the way;
yet I will love the darkness for it shows me
the stars. I will welcome happiness for it
enlarges my heart; yet I will endure sadness
for it opens my soul. I will welcome obstacles
for they are my challenge.
I will greet this day with love in my heart.
And how will I speak? I will laud mine enemies
and they well become friends; I will encourage
my friends and they will become brothers. Always
will I dig for reasons to applaud; never will I
scatch for excuses to gossip. When I am moved to praise
I will shout from the roofs.

Is it not so that birds, the wind, the sea and all
nature speaks with music to his children? Henceforth
will I remember this secret and it will change my
life.
I will greet this day with love in my heart.
And how will I act? I will love all manners of men
for each has qualities to be admired even though
they be hidden. With love I will tear down the walls
of suspicion and hate which they have built round
their hearts and in its place will I build bridges
so that my love may enter their souls.
I will love the amibitious for they can inspire me;
I will love the failures for they can teach me. I
will love the kings for they are human; I will love
the meek for they are divine. I will love the rich
for they are yet lonely; I will love the poor for
they are so many. I will love the young for
the faith they hold; I will love the old for the wisdom
they share. I will love the beautiful for their eyes
of sadness; I will love the ugly for their souls of
peace.
I will greet this day with love in my heart.
But how will I react to the actions of others?
With love. For just as love is my weapon to open
the hearts of men,love is also my shield to repulse
the arrows of hate and the spears of anger. Adversity
and discouragement will beat against my new shield
and become as the softest of rain. My shield will
protect me in the market place and sustain me when
I am alone. It will uplift me in moments of dispair
yet it will calm me in time of exultation. It will
become stronger and more protective with use until
one day I will cast it aside and walk unencumbered
among all manners of men and,when I do, my name will
raise high on the pyramid of life.
I will greet this day with love in my heart.
And how will I confront each whom I meet? In
only one way. In silence and to myself I will
address him and say I Love You. Though spoken
in silence theses words will shine in my eyes,
unwrinkle my brow, bring a smile to my lips, and
echo in my voice; and his heart will be open.
And who is there who will say nay to my goods
when his heart feels my love?
I will greet this day with love in my heart.
And most of all I will love myself. For when I do
I will zealousy inspect all things which enter my
body, my mind, my soul, and my heart. Never will
I over indulge of my flesh, rather I will cherish
my body with cleanliness and moderation. Never
will I allow my mind to be attracted to evil and
dispair, rather I will uplift it with knowledge
and wisdom of the ages. Never will I allow my soul
to become complacent and satified, rather I will feed
it with meditation and prayer. Never will I allow
my heart to become small and bitter, rather I will
share it and it will grow and warm the earth.
I will greet this day with love in my heart.
Henceforth will I love all mankind. From this moment
all hate is let from my veins for I have not time
to hate, only time to love. From this momment I take
the first step required to become a man amoung men.
With love I will increase my sales a hundredfold
and become a great saleman. If I have no other
qualities I can succeed with love alone. Without
it I will fail though I possess all the knowledge
and skills of the world.
I will greet this day with love, and I will succeed.

From: "The Greatest Salesman in The World" By
O.G. Mandino's. At your local book store.

Enjoy!
John ( bacpro)